Winter Open House Draws out Real Estate Buyers with Cabin Fever
Successfully selling real estate in New England, Massachusetts or even our local area of Easton, Massachusetts has much to do with the weather. Predictably if there is snow on the way or heavy snow on the ground, the general public shies away from typical house showings.
The weather this year has been incredibly complex with major snowstorm followed successively with yet another major snowstorm. Add to that unusual melting creating dangerous ice and the possibility of getting the public out to view homes before the crocus’ bud seemed near impossible. Therefore it would only be reasonable to conclude that an open house during this time would be a planned disaster.
On a recent February weekend, this Easton, MA Realtor held an open house on both a Saturday and Sunday (from 11 to 2 p.m.) for an average but clearly well priced and well presented home that would be perfect for first time home buyers. Naturally I hoped this would yield a potential buyer and a good turn-out. On Saturday, generally the lighter of the two weekend days, the open house attracted over 15 families. This was triple the best expectation! In anticipation of Sunday’s open house, double that number brochures were printed. At one time I counted 12 cars in the driveway and street. Needless to say those brochures were consumed with more than half the time of the open house remaining.
While this can be counted extremely successful ---multiple full price offers—the conclusion I reach is far more important. Almost everyone that came out had no problem disrobing winter gear and footwear. Cabin fever and pent up home buying frustration propelled most to come out and look around. With one successful home buyer, that leaves a potential 30-40 still looking. That gives me pause! It could very well be that this is the “sign” for real estate market recovery we have cautiously been looking for these past few years.
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Posted by Goodwin Realty Group at 2/22/2011 2:39 PM 
Categories: Home Owner Information, Selling a Home, Buying a Home
Tags: easton real estate buying a home in easton selling a home in easton owning a home in easton easton o
Categories: Home Owner Information, Selling a Home, Buying a Home
Tags: easton real estate buying a home in easton selling a home in easton owning a home in easton easton o
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